Kamis, 07 Januari 2010

Toyota is likely to fold the brand

Scion iQ Concept - click above for hi-res image gallery

You know that Toyota iQ your cousin's seen running around Europe and Japan? It's making its way Stateside, first to next week's Detroit Auto Show, then to a Scion dealer near you as a hybrid. This is according to a scoop by Inside line. We've known for a while now that the iQ will be showing up as a Scion, just not for certain as a hybrid. Also, according to IL, the fate of the brand hangs in the balance. Also-also, they might (yay!) drop the name iQ.

That's right, the diminutive Toyota with the silly name is going to greet us as a youth-branded Scion. In multiple flavors, too. First will come a five-door hatchback, followed next by a four-door sedan. The latter is almost a little puzzling – who on earth wants a four-door sedan version – but then we recall all the other cars PR types tell us the American market forces into four-door guise and we're not surprised one bit. The Scion iQ will also come as a three-door hatch. Expect the five-door to show up first, towards the end of 2011.

The engine options are pretty interesting. If you so desire, a 1.3-liter four-banger will produce 93 horsepower. However, most folks will probably opt for the hybrid version. First of all, the gas and electric propulsion is so cheap that Toyota will be able to sell it for $15,000 or less. Second, expect a 1.5-liter four and some sort of electric motor to produce between 100 and 120 hp and return 60 mile per gallon. Not bad at all. Again, Inside Line ends their scoop explaining that if the iQ doesn't get youngsters buying Scions, nothing will. Er, make that nothing will have a chance to, as Toyota is likely to fold the brand.


Scion iQ Concept

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